The Inkpressions blog

Here you'll find project and Syncplayer news, technology observations, thoughts on the web, design trends and anything else that gets us thinking...

5 ROI benefits of publishing training events online with the Syncplayer by

Trainers often use PowerPoint slides as part of their presentation.

Bridging the gap between live training events and online content offers a synergy that takes the user experience to another level.

As any training manager knows, communicating the tangible ROI benefits of a training course (whether in-house or out-sourced), can be tricky. Purse-strings are tight and senior managers want to know what returns on any potential investments will be in order to forecast spending.
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How to argue the benefits of online video – PART 2 by

HERE WE ARE BACK WITH PART 2 OF OUR ‘BENEFITS OF ONLINE VIDEO’ POST.

As you’ll know if you’ve read Part 1, we’ve looked at some of the assumptions preventing organisations adopting online video as part of their non-text content strategy including “Our business doesn’t need video“, “It’s too technical” and “It’s not part of our content strategy“. Let’s check out a few more…
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How to argue the benefits of online video – PART 1 by

DE-BUNKING MYTHS ABOUT ONLINE VIDEO.

“UK internet users spend 240 million hours every month watching online video content, according to Experian Hitwise. In September 2011, the UK internet population made over 785 million visits to online video websites, an increase of 36% year-on-year.”

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